Friday, December 19, 2008

Investing in Classics During a Recession

Now it is getting interesting...The bubble has burst and no matter where you look there are reminders of the economic turmoil facing our nation; including a heavy emphasis on fashion. The stories are everywhere - the elite shopping in private so as not to appear uncouth. Or designers such as Vera Wang, Carmen Marc Valvo and Betsey Johnson cancelling their fashion show or severely cutting back. The period of excess is over. It is no longer trendy to show off your ridiculously expensive purchases, and bragging rights over addresses, vacations and clothing are so passe.

While in some ways this makes it more difficult to be a style muse in other ways it is a huge sigh of relief. It is a welcome realization in my life to understand that I do not need to have so much (clothes or anything else) especially when others have so little. And before anyone thinks I've gone completely George Bailey - my stripes haven't changed all that much. I still believe in fashion and in representing yourself and your spirit through personal style.

But, as a culture, we will embrace a new way of living, at least this is my hope. It is the old adage of quality over quantity. Personally, my goal is to think French in 2009 -- meaning invest in a few necessary items now that are durable, classic and even luxurious and wear them with the quiet grace that is befitting of this period: a winter of stoic sensibility.

So while it may seem counter intuitive, now is in fact a time to buy. As a recent article by David Coleman in the NYT pointed out, luxury [read: quality] has never been so affordable. Now for people like me, that does not mean just because Manolo Blahnik's are marked down to $175 that you need to buy them - What it does mean is that you think about your needs and purchase wisely, sometimes for as much as 50% off - Saks in particular is having some great deals at the moment.

Look inside your closet - what is worn out? what is lacking? and make a list and buy only from that list. For example, The Muse is looking for a winter dress coat that will last an innumerable number of seasons and possibly a some black cashmere to add to the chest. But will not, repeat will not, succumb, no matter how inexpensive, to buying any sequins.
I'm brewing my version of fashion must-haves and will update soon!